Brand Introduction

Brand Introduction

TAT stands for Treat Anything Tactile while tactile refers to a sense of touch. TAT aims to reveal her attitude of playful, optimism and enthusiasm through a wide range of fashion leather bags and accessories. Especially for those who appreciate quality and take pride in creating their own individual style.

 

Delightful bags make life enjoyable, TAT focusing on quality material, craftsmanship, and smart details in good design that quietly compelling. Unlike the fast fashion culture, we promote timelessness and expression of individuality by designing well-considered products that fits any style.

 

Established in 2014, TAT began the brand with her first collection – WHY SO SERIOUS? Which carry the brands’ core value: playful yet minimal, meanwhile, accessible. With mixture of aesthetics, function, quality and timelessness, good designs should be reachable for everyone to improve people's lives in small but vitally.

 

Workshop is now split between Hong Kong and London. The collections can now be found online at the moment.

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